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818-508-9096 Barbara@bdapproach.com

Barbara started working in the entertainment industry shortly after the Beatles became popular…the first time. Beginning on the East Coast Barbara was "discovered" by the legendary Clive Davis while standing on a coffee table at Epic Records singing to her fellow secretaries. After witnessing her performance, Clive said to her boss, "Either fire her or sign her." Along with her handling production for Epic records and heading promotion for Scepter Records, they signed her to a recording contract. Within a year she earned the coveted role singing "Day by Day" in the first national tour of GODSPELL. Making her way to the West Coast, she raised a family and pursued a successful career in television, stage, film, and commercials.   Barbara's intense interest in people and the complexities of business and personal relationships outshone her need for the limelight. This led to pursuing her certification as an Alcohol and Drug Abuse Counselor and a Child Abuse Prevention Specialist.   From this brief synopsis, you can discern that Barbara knows about dreams: the rewards of their pursuit, and the sorrows of their neglect.   In 1989, Barbara joined a Los Angeles based consulting company specializing in the enhancement of people's personal lives and professional careers. She soon became a partner leading the company through an expansion of it's scope and client base, while publicly speaking to a variety of forums.   In 1997, Barbara formed her own company "The Barbara Deutsch Approach," that focuses on people in any stage of transition. When most people think of the entertainment industry, they think only of the performers. Although these performers are a large portion of Barbara's clientele, there is also the industry side of the entertainment industry to be considered.   Behind the scenes are business people who have pressures, requirements, and day-to-day issues that are similar to those faced by any other business person. Through their word-of-mouth, it soon became evident that Barbara's talents applied to what they were doing. In essence, she was drafted into the business world, and leads workshops domestically and internationally.